Audit, cleanup and advisory sprints
Let’s get the numbers rolling again.
Sometimes the smartest move is not ongoing management yet. I audit accounts, tags, consent behaviour, HubSpot fields and reports to find where decisions are being distorted.
What a focused sprint can fix
Audits are most useful when they end in priorities, not a beautiful document nobody opens again.
Account audit
Campaign structure, budget logic, bidding, search terms, conversion actions and wasted complexity.
Tracking cleanup
GA4, GTM, Consent Mode, conversion events and reporting mismatches checked against browser behaviour.
CRM handoff
Forms, UTMs, lifecycle fields and dashboards tested from click to report.
What you get
Findings
A clear distinction between urgent issues, useful improvements and things that only look scary.
Fix path
A practical sequence: what to change first, what to monitor and what can wait.
Evidence
Screens, checks and examples so the diagnosis is not just opinion in nicer clothes.
Handover
Enough documentation for the team, agency or next specialist to continue without guessing.
How it runs
01
Scope
I define which systems are in scope and what decisions depend on them.
02
Inspect
I test the setup, not just the interface.
03
Prioritise
I separate signal-breaking issues from harmless mess.
04
Hand over
I explain what changed, what still matters and what to watch next.
Useful questions
When is an audit better than ongoing management?
An audit is usually better when the budget is smaller, the setup is inherited, or the team first needs to know what is broken before committing to ongoing management.
What does a NUI audit cover?
A NUI audit can cover Google Ads, GA4, GTM, conversion actions, consent behaviour, cookie setup, HubSpot fields and reporting logic.
What is the output of a cleanup sprint?
The output is a clearer setup, prioritised findings, evidence of what was checked and practical next steps for the team or agency.
Related work
For agencies, end clients and in-house teams
Bring me in when paid media needs a senior technical eye.
SEA, tracking, consent, cookies, HubSpot and reporting.