Consent, cookies and platform behaviour
Make measurement defensible.
I am not a lawyer, and I do not pretend compliance is the headline service. I translate privacy, cookie and CMP requirements into tag behaviour, Consent Mode settings and reporting checks a marketing team can actually verify.
Consent mode
Consent work is useful when it changes what platforms receive, model and report.
CMP behaviour
Cookiebot or another CMP should send a clear state, not a vague impression of consent.
Consent Mode
Google tags should respect consent state and still be configured with enough clarity to interpret the output.
Cookie policy reality
The policy, banner and actual scripts need to describe the same setup. No theatre.
What I translate
Requirements
What legal, privacy or DPO input means for tags, storage, marketing scripts and analytics.
Consent states
Whether analytics, advertising and necessary behaviour are separated clearly enough.
Platform impact
How denied or granted consent affects Google Ads, GA4, remarketing, modelling and reports.
Evidence
Screens, notes and checks that make the setup explainable after the implementation is done.
Keep it practical
01
Clarify
I separate legal interpretation from technical implementation.
02
Map
I identify scripts, tags, cookies, triggers and platform dependencies.
03
Adjust
I configure behaviour so consent changes what actually happens.
04
Verify
I test states and document what marketing can and cannot read from the numbers.
Useful questions
Is NUI a legal compliance advisor?
No. NUI is not a law firm. The work translates legal, privacy or DPO input into practical tag behaviour, consent settings and reporting checks.
What is the marketing value of Consent Mode?
Consent Mode helps platforms understand consent state and model measurement where appropriate, but it only helps when tags, cookies and reporting are configured correctly.
Can NUI help with cookie banner behaviour?
Yes. NUI can check whether the banner, CMP, scripts and platform tags behave consistently with the stated cookie and privacy setup.
Related work
For agencies, end clients and in-house teams
Bring me in when paid media needs a senior technical eye.
SEA, tracking, consent, cookies, HubSpot and reporting.