Selected environments
Finding the signal under the surface.
Different sectors, same pattern: paid media only becomes useful when the account, tracking, consent layer and reporting agree well enough to support decisions.
Media, jobs and learning
High-volume setups with a lot of moving parts.
Multiple teams, many stakeholders and reports that need to stay readable.
Consumer, finance and specialist sectors
Retail, finance and specialist work where conversion quality matters.
The valuable action is not always the obvious one. Tracking has to follow the business logic, not just the click.
Agency, tech and partner setups
Agency, partner and technical setups with handoffs.
It often starts when something does not match: CRM fields, platform data, partner reports or a inherited setups.
Credentials
Certificates are nice. The real work is knowing when an account, tag, CRM field or report is quietly giving the wrong answer.
Google Ads Certified Professional
Search, Shopping and Display expertise applied to conversion quality, GA4/GTM and performance reporting.
HubSpot expertise
Paid media does not stop at the click. Forms, UTMs, lifecycle fields and CRM reports need to carry the same truth.
Get a better view
I am usually brought in when campaign work, tracking work, CRM work and reporting work are too connected to treat separately.
Useful questions
What kind of environments has NUI worked in?
High-volume media, jobs and learning environments, consumer and finance contexts, specialist sectors and agency or partner-led technical setups.
Can the work be shown without exposing client details?
Yes. Many projects involve sensitive account, tracking or CRM issues. The environment signals relevant complexity without making private setup details public.
What pattern tends to repeat?
Most systems contain handoffs between campaign platforms, tracking, consent, CRM and reporting. Small mismatches there can distort decisions.
For agencies, end clients and in-house teams
Bring me in when paid media needs a senior technical eye.
SEA, tracking, consent, cookies, HubSpot and reporting.