NUI Digital Marketing

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NUI Digital Marketing

SEA
Tracking
Consent
HubSpot
Audit
Experience
Contact

SEA, paid media and tracking setup

Clean tracking. Smarter spend.

I help agencies, end clients and in-house teams make SEA, tracking and reporting clear enough to optimise from.

Talk through a setup
How I work

Ad spend fit

For ongoing ad management, I usually start from EUR 2,000/month media spend. If the budget is smaller, I normally recommend an audit, cleanup or advisory sprint instead.

Search, Shopping, Display and Analytics.

Lead flow and CRM reporting after the click.

Consent and cookies translated into tag behaviour.

SEA and tracking.

01

SEA

Search, Shopping and Display structure, query quality, bidding logic, budgets, conversion actions and account hygiene.

02

Paid media optimisation

Quality traffic, useful conversions, budget discipline, landing-page reality and the commercial context behind the numbers.

03

GA4, GTM and reporting

Events, tag rules, data-layer checks, attribution questions and reports that do not match the platforms they depend on.

04

Consent, cookies and HubSpot

CMP behaviour, Consent Mode, cookies, forms, UTMs and lifecycle fields; enough compliance to keep measurement usable and defensible.

Where I’m useful.

Audit

An experienced look at the account.

Structure, search terms, bidding, budgets, conversion actions and reporting reliability.

Cleanup

When the data is not safe to optimise from.

GA4, GTM, conversions, Consent Mode, cookie behaviour and platform connections checked against reality.

Management

When paid media needs steady senior hands.

Ongoing paid media work focused on traffic quality, conversion quality and budget discipline.

Handover

When the setup needs to stay explainable.

What changed, why it changed, what to monitor and where ownership sits.

Stack

Tools I work across.

Selected platforms around paid media, tracking, consent and reporting.

Working method

Messy accounts and busy teams.

I like work where the answer is not obvious yet. Map the setup, name the risk, fix the signal, then optimise from there.

NUI mascot face

01

Diagnose

I map the account, conversion setup, consent layer and reporting before changing levers.

02

Prioritise

I sort campaign, tracking, consent and CRM issues by risk, impact and effort.

03

Optimise

I improve campaigns from the strongest available signal, and fix weak signals before they distort decisions.

04

Document

I leave behind a setup that can be checked, explained and maintained.

Proof, but not as a parade

Track(ing) record.

Certifications, tools and past environments have their place. The point is more practical: accounts, tags, consent, HubSpot and reports need to agree well enough to support decisions.

See experience
SEA work

Google Ads certified

Search, Shopping, Display and Analytics.

Useful certification when it supports account structure, conversion quality and reporting.

HubSpot handoff

Lead flow has to stay readable after the click.

Forms, UTMs, lifecycle fields and CRM reports need to carry the same truth.

Selected environments

Media, jobs, retail, finance, agencies and partner setups.

Different sectors, same pattern: many moving parts and numbers that need explaining.

For agencies, end clients and in-house teams

Bring me in when paid media needs a senior technical eye.

SEA, tracking, consent, cookies, HubSpot and reporting.